The birth of the brand and elimination in the commercial market, is a very common thing, the new brand was born to promote the market development, nature has some brand to be eliminated, recently l 'oreal brand division riley declared bankruptcy, lipstick makeup
product wholesale manufacturer below small make up take you know together.
In the name of cleansing brush tool skin care brand division riley Clarisonic 10 years ago is very popular with the millennium generation of young women, but the brand on Wednesday announced it would close on September 30th.
By l 'oreal in 2011 (
After the acquisition, the once fast-growing brand failed to achieve development.
In 2011, l 'oreal biological sciences laboratory (from the Pacific Ocean
Acquired Clarisonic, when it is considered to be the fastest growing market, one of the most popular brands.
Industry insiders estimate that the brand's retail sales in 2010 for $100 million.
But after the buyout by l 'oreal, the brand to expand category from skin care tools to men's skin care, foot skin care and make-up products, brand popularity gradually declined.
Potential of the products is the development of a brand strength, the product is not recognized by the market, will be eliminated, it is also a common thing in business.
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