Recently, the master of the Internet marketing beauty makeup product
brand Morphe Morphe 2 new vice line brand, to attract more young consumers and enlarge the group of audience, the most important thing is to launch the line a very affordable price, cosmetics wholesale manufacturers below small make up together with you to understand the change of the marketing strategy what will bring to the market?
1, cosmetics wholesale
Much the branch of brand extension in order to occupy more market share to launch more line brand, it has become the senior brand in order to attract more customers and strengthen brand image and using conventional methods.
Such as Clarins line My bottles and vice line brand Flesh of revlon adopted brand line, began a unique brand of different style, as a result, not only can attract more consumers, but also because the brand's style is different and took more cosmetics wholesale market.
2, cosmetics wholesale -
Multi-brand strategy of the brand line, the change of style can let customers have more choices, at the same time, the line brand launch means party should start towards a larger market, began to step into different categories of products, such as cosmetics wholesale markets, such as to enlarge the aura of original products, obtain more traffic and set up the brand image.
But when the line brand was introduced in also will encounter many challenges and difficulties, new brand launch, both risk and invest their resources are corresponding.
First, innovation is always risky, moreover is in the original brand and vice line in various aspects are clearly under the difference of innovation, the risk is great, once the failure, will be borne by the founder of taking this responsibility.
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