Cosmetics market hot lead each big brand preemption market wechat business makeup wind

Every once in a while there will be a number of foreign brands to enter the Chinese market, these new faces are positioning in the high-end. Into the early foreign brand also began to decorate upgrade their shop front, including those originally only do fashion international big company also concerned about the booming of domestic beauty industry, Burberry, YSL, George Armani take cities such as accelerating the high-end cosmetics department store. The love of beauty of life is not a heart, today's consumers also seems to be more willing to spend money on & other; Face & throughout; On. Every once in a while there will be a number of foreign brands to enter the Chinese market, these new faces are positioning in the high-end. Into the early foreign brand also began to decorate upgrade their shop front, including those originally only do fashion international big company also concerned about the booming of domestic beauty industry, Burberry, YSL, George Armani take cities such as accelerating the high-end cosmetics department store. Foreign cosmetic brand high-end market in China's main status has been not been broken, homebred brand more mainstream market in three or four line city king. But recently the competitive landscape seems to have a new trend, many domestic brand began to accelerate the domestic high-end market, so from a technical research and development, brand marketing, cost control, etc. , domestic brands to squeeze into the market, the gap with foreign brands have how old?

high-end market growing high-end beauty makeup brand than the day of the public brand better. , according to a survey in 2015, beauty and personal care industry's high-end brand growth momentum, with the growth rate of 6% for the first time the public brand growth, sales of nearly $100 billion. The growth of the high-end market is mainly driven by cosmetics, perfume and skincare products. Consumers increasingly the pursuit of quality goods and personalized products, in a unique way to meet the consumer trend products, are welcomed by the market. Another market-research firm, according to a report is Technavio global high-end cosmetics market will with 4% compound annual rate of growth, by 2019, the market value of $126 billion. In China, with economic independence, and consumer consciousness enhancement, the people are willing and able to in & other; Face & throughout; Spend more money. Kay degree of consumer price index released the development trend of China's retail cosmetics insight report pointed out that China's high-speed growth of the cosmetics market mainly by the consumer to upgrade. Consumption upgrade means that consumers need to purchase a higher end product and buy more products. In the high-end brand is the main move to protect skin to taste consumption upgrade, in the face, body and hands more child category, consumers tend to buy more expensive products.

in the field of high-end skin care, cosmetics, U. S. and European companies once occupied the whole market. But in recent years, with the popularity of Korean makeup, such as snow after the show, brand and sales. Snowflakes show, for example, in 2015, the brand become middle-aged the domestic cosmetics sales exceed one trillion won ( $55. 800 million yuan) The only brand. As a high-end skin care brand, Han Guoai jasmine corp. 's snow show mainly for has the spending power of love beautiful women over the age of 30. The brand positioning in a line, with elegant shi landai group, the upscale cosmetics brand of l 'oreal group, main department store counters and duty-free channels. Mainly by the overseas brand control of high-end beauty makeup market has been a lack of Chinese faces. In fact, for a long time, local beauty makeup brand in the high-end market largely absent. There is no doubt that the positioning high-end beauty makeup product brand manufacturers can get higher profits. Now, with the rise of some local Chinese cosmetics companies, many companies also aimed at the market. Cosmetics processing, cosmetics generation processing and OEM processing factory, eye shadow, lipstick makeup, cosmetics OEM, ODM makeup, cosmetics OEM manufacturer, cosmetics manufacturers, make-up Dillon cosmetics processing cooperation for guangzhou, guangzhou Dillon processing factory is a professional makeup product.

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